Absolutely love the new Lynx Excite Fallen Angel campaign. The brand has enlisted Kelly Brook, taking a brilliant integrated approach including TV ads and a Facebook app in which players attempt to lure the last remaining angel (Kelly) down from heaven by completing a series of tasks. At various stages players receive personal messages from Kelly and the overall winner gets the chance to party with Kelly herself.
TV Ad
What I really love is the augmented reality experiential activation of the campaign which took place last week at Victoria station. Extremely engaging!
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