Halo Boys - Kelly Brook fronts Lynx Excite's new campaign

Absolutely love the new Lynx Excite Fallen Angel campaign. The brand has enlisted Kelly Brook, taking a brilliant integrated approach including TV ads and a Facebook app in which players attempt to lure the last remaining angel (Kelly) down from heaven by completing a series of tasks. At various stages players receive personal messages from Kelly and the overall winner gets the chance to party with Kelly herself.

TV Ad

What I really love is the augmented reality experiential activation of the campaign which took place last week at Victoria station. Extremely engaging!

Facebook Places and Advertising

I am liking the integration between social media and advertising for Cheryl Cole's new album launch - Messy Little Raindrops. The outdoor UK-based campaign encourages fans to 'check in' to her Facebook page for a chance to win two free tickets (plus travel and hotel) to one of her X Factor shows.

Mediacom and Polydor Records have done a great job - not only will they boost her online following but they will also get some informed data on which billboards are most effective.