As a big fan of asos.com I am pleased to see it embracing the world of social media and capitalising on it. This week the team at asos announced that it will launch a Facebook shop later this month, allowing its 390,000 fans to shop within the social platform.
Although Facebook shops have really taken off in the US, they haven’t quite haven’t quite caught on in the UK yet – this will be one of the first Facebook e-commerce shops to launch in Europe. Customers will be able to search all products available on asos.com, buy and share products with Facebook friends as well as write reviews.
The online clothing retailer has grown quickly over the past few years and its creative marketing, which has relied heavily on the use of social media, has given it an edge over other more traditional retailers in the same market.
I’m sure Facebook shops will be quite the trend for the retail sector in 2011 and that we’ll see a fair few retailers follow suit this year. And why not? It makes complete sense to engage with consumers where they ‘live’, making their online retail experience all the easier.
