Have to say that I was thoroughly impressed this week with the launch of Magnum’s new digital advertising campaign. It certainly had the WOW factor for me and dare I say it’s one of the most engaging digital campaigns I have seen this year. The team at Lowe Brindfors, based in Stockholm have done a brilliant job exploiting all the best aspects of the social web to create an extremely original and engaging campaign in flash.
The campaign which is a game called Pleasure Hunt revolves around a stunning young woman who undertakes an adventure through the interweb, passing through iconic websites such as YouTube, Dove, Samsung and Spotify as well as many more on the way to her final destination. What a great way to involve other brands to and appeal to a much wider audience.
Players control her movements along the way, by using the left and right keys and the space bar which allows her to jump. The aim is to collect as many chocolate bon bons as you can by manoeuvring her across the web pages. My attention span isn’t the greatest and I saw the game through to the very end. Not only do you make the lovely lady jump across the screen but you also get to drive a chevvy and a plane to collect the bon bons accompanied by a rage of musical accompaniments when you move onto different sites.
Take a look for yourself; I’m sure the campaign will impress – what’s your best score?
