LinkedIn enters social networks big leagues

Professionals everywhere have revived the once-ailing LinkedIn. Users once referred to the career-oriented social network as boring and lacking any real innovation. It seems however, that 2011 is LinkedIn’s year to shine. On Tuesday the site announced it had hit 100-million members, more than half of whom live outside the US.

Read more at memburn

No Jelly & Blamanche for Twitter

Despite a raft of cynicism as to whether or not the social network would 'make it' so to speak, Twitter turned five today. The platform which provides a social networking and microblogging service has proved that it is here to stay and is very much a part of a profound change in the way we communicate.

The first ever tweet was sent by co-founder Jack Dorsey on the fledgling social networking service, telling fellow founders Evan Williams and Biz Stone that he was 'just setting up my twttr'.

To mark it's 5th birthday Twitter launched a new website discover.twitter.com and video (below) featuring some of its most prominent users:

Twitter first launched in 2006 and started out as a niche way for a group of blogging and technology geeks to keep in touch. It wasn't until 2007 that it really took off at the SxSW Interactive festival in Austin, Texas where it was enthusiastically adopted by an influential tech crowd - and word started slowly spreading. Since then, the site has been hailed as helping pro-democracy movements around the world and given the world celebrity gossip straight from the horse’s mouth.

Now:

There are now 1 billion tweets a week

460,000 people join twitter every week to share their thoughts in 140 characters or less

Twitter is thought to be worth around $10billion

But what next?

Halo Boys - Kelly Brook fronts Lynx Excite's new campaign

Absolutely love the new Lynx Excite Fallen Angel campaign. The brand has enlisted Kelly Brook, taking a brilliant integrated approach including TV ads and a Facebook app in which players attempt to lure the last remaining angel (Kelly) down from heaven by completing a series of tasks. At various stages players receive personal messages from Kelly and the overall winner gets the chance to party with Kelly herself.

TV Ad

What I really love is the augmented reality experiential activation of the campaign which took place last week at Victoria station. Extremely engaging!