Social Lovin For Valentines Day

There have been a lot of fun social media campaigns recently that tied in with valentines day including:

• asos' most-loved campaign where consumers could win their most loved asos item every hour on valentines day
• Anchor's 'every flirt deserves a squirt' campaign - a Facebook game in which fans are challenged to lick cream off a model of their choice in return for vouchers

I however particularly Loved this - a digital/social media campaign to reunite one of American’s most famous couples — Barbie and Ken.

Since their controversial split on Valentine’s Day seven years ago, the two plastic celebs led separate, but successful, doll lives.

The campaign, which marked Ken’s 50th anniversary came just in time for the release of 'Sweet Talkin’ Ken' which is described as the ultimate boyfriend because he says whatever you want him to say!

Like the campaign's solid engagement strategy which centred around barbieandken.com where users voted on whether Barbie should “take Ken back” or not and was seeded through Facebook, Twitter, Foursquare and YouTube to get the message out.