Facebook Places and Advertising

I am liking the integration between social media and advertising for Cheryl Cole's new album launch - Messy Little Raindrops. The outdoor UK-based campaign encourages fans to 'check in' to her Facebook page for a chance to win two free tickets (plus travel and hotel) to one of her X Factor shows.

Mediacom and Polydor Records have done a great job - not only will they boost her online following but they will also get some informed data on which billboards are most effective.

Ted Baker London's twitter experiment

Really looking forward to taking a look at Ted Baker London's twitter experiment - agree with the team @mashable - looks like a very clever promotion!

At 6 p.m (GMT) today, Ted Baker London will open the first live, Twitter-operated styling studio where a selection fashion bloggers will use a live video stream and Twitter to direct hair stylists, makeup artists, runners and models to create a number of different looks from 450 pieces of Ted Baker’s Autumn/Winter 2010 collection.

If you fancy following the styling session live on takeonted.com and on Twitter by following @ted_baker.

Want to take part? Tweet your own styling suggestions with the hashtag #takeonted. The best ideas, the company promises, will have a chance of winning a prize.