I am liking the integration between social media and advertising for Cheryl Cole's new album launch - Messy Little Raindrops. The outdoor UK-based campaign encourages fans to 'check in' to her Facebook page for a chance to win two free tickets (plus travel and hotel) to one of her X Factor shows.
Mediacom and Polydor Records have done a great job - not only will they boost her online following but they will also get some informed data on which billboards are most effective.
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