UNLOCKED - Ri Ri 'Talks That Talk' So Socially

I am really liking Rihanna's new album launch mechanic - an interactive Facebook app 'UNLOCKED' that lets her 'Rihanna Navy' fans uncover exclusives from a new album little by little.  Brilliant social engagement that I'm sure will keep her fans coming back for more.  How does it work?  Fans basically 'Like' the page and go on 'mission's' to unlock new content that is released.  Some of the content made available so far includes Rihanna’s 'R' logo, her new website and single 'We Found Love'. 

The app has helped boost her following online (with over 45 million people liking the Facebook page and more than 8.5million twitter followers to date) - and there is clearly a tremendous amount of interaction with her fans on a number of social media platforms. The app has obviously boosted awareness and ticks the loyalty box but will be really interested to see how RiRi's digital team integrate this with traditional promo tactics as well as how they keep engagement and momentum going, particularly with newly garnered audiences.  There must be so much data to crunch/digest - oh to be a fly on the wall in one of their planning meetings :)

KLM - A 'helpful' brand in the social space

Loving the social work by KLM Royal Dutch Airlines. Great stunt to help illustrate their 'helpful' social media service by replacing normal Facebook and Twitter typed responses with a living alphabet made up of 140 KLM employees. Check out video below:

Past campaigns have included:

• Putting fans faces on a plane
• 'Surprising' passengers and giving them gifts
• Hosting the world’s first in-flight dance party because of a tweet

Halo Boys - Kelly Brook fronts Lynx Excite's new campaign

Absolutely love the new Lynx Excite Fallen Angel campaign. The brand has enlisted Kelly Brook, taking a brilliant integrated approach including TV ads and a Facebook app in which players attempt to lure the last remaining angel (Kelly) down from heaven by completing a series of tasks. At various stages players receive personal messages from Kelly and the overall winner gets the chance to party with Kelly herself.

TV Ad

What I really love is the augmented reality experiential activation of the campaign which took place last week at Victoria station. Extremely engaging!

Social Lovin For Valentines Day

There have been a lot of fun social media campaigns recently that tied in with valentines day including:

• asos' most-loved campaign where consumers could win their most loved asos item every hour on valentines day
• Anchor's 'every flirt deserves a squirt' campaign - a Facebook game in which fans are challenged to lick cream off a model of their choice in return for vouchers

I however particularly Loved this - a digital/social media campaign to reunite one of American’s most famous couples — Barbie and Ken.

Since their controversial split on Valentine’s Day seven years ago, the two plastic celebs led separate, but successful, doll lives.

The campaign, which marked Ken’s 50th anniversary came just in time for the release of 'Sweet Talkin’ Ken' which is described as the ultimate boyfriend because he says whatever you want him to say!

Like the campaign's solid engagement strategy which centred around barbieandken.com where users voted on whether Barbie should “take Ken back” or not and was seeded through Facebook, Twitter, Foursquare and YouTube to get the message out.

Skoda's Social Experiment

Skoda Social Experiment: The more you like on Facebook, the less you pay

We have seen some very clever things on Facebook by Skoda Belgium recently. Their current‘Generous Skoda’ Facebook campaign which is supported by a microsite utilises group buying power to drive fan growth and brand awareness.

Essentially for every Facebook ‘Like’ the campaign gets, the price of the Skoda Fabia drops by 2 euros making it a compelling shareable idea – upon liking you are encouraged to invite more friends in the interest of driving the price down.

This simple yet powerful idea makes great use of Facebook’s functionality and appears to be the first time that a brand has attributed a monetary value to this feature. The only catch with this campaign is that only one fan will get the car at the ‘Facebook Price’.

So what next? Although this campaign has clearly had a great impact so far on brand awareness/generating fans, it will be interesting to see if this concept will be taken on as part of a longer term campaign to reward fans with the ‘Facebook Price’ on a regular basis.