Skoda Social Experiment: The more you like on Facebook, the less you pay
We have seen some very clever things on Facebook by Skoda Belgium recently. Their current‘Generous Skoda’ Facebook campaign which is supported by a microsite utilises group buying power to drive fan growth and brand awareness.
Essentially for every Facebook ‘Like’ the campaign gets, the price of the Skoda Fabia drops by 2 euros making it a compelling shareable idea – upon liking you are encouraged to invite more friends in the interest of driving the price down.
This simple yet powerful idea makes great use of Facebook’s functionality and appears to be the first time that a brand has attributed a monetary value to this feature. The only catch with this campaign is that only one fan will get the car at the ‘Facebook Price’.
So what next? Although this campaign has clearly had a great impact so far on brand awareness/generating fans, it will be interesting to see if this concept will be taken on as part of a longer term campaign to reward fans with the ‘Facebook Price’ on a regular basis.
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