KLM - A 'helpful' brand in the social space

Loving the social work by KLM Royal Dutch Airlines. Great stunt to help illustrate their 'helpful' social media service by replacing normal Facebook and Twitter typed responses with a living alphabet made up of 140 KLM employees. Check out video below:

Past campaigns have included:

• Putting fans faces on a plane
• 'Surprising' passengers and giving them gifts
• Hosting the world’s first in-flight dance party because of a tweet

No Jelly & Blamanche for Twitter

Despite a raft of cynicism as to whether or not the social network would 'make it' so to speak, Twitter turned five today. The platform which provides a social networking and microblogging service has proved that it is here to stay and is very much a part of a profound change in the way we communicate.

The first ever tweet was sent by co-founder Jack Dorsey on the fledgling social networking service, telling fellow founders Evan Williams and Biz Stone that he was 'just setting up my twttr'.

To mark it's 5th birthday Twitter launched a new website discover.twitter.com and video (below) featuring some of its most prominent users:

Twitter first launched in 2006 and started out as a niche way for a group of blogging and technology geeks to keep in touch. It wasn't until 2007 that it really took off at the SxSW Interactive festival in Austin, Texas where it was enthusiastically adopted by an influential tech crowd - and word started slowly spreading. Since then, the site has been hailed as helping pro-democracy movements around the world and given the world celebrity gossip straight from the horse’s mouth.

Now:

There are now 1 billion tweets a week

460,000 people join twitter every week to share their thoughts in 140 characters or less

Twitter is thought to be worth around $10billion

But what next?